The distillery’s range of Victory Spirits, as well as kegged Victory cocktails, are available in this format.Īs the general public becomes increasingly aware of single-use plastics and their environmental impact, there’s an opportunity for drinks producers to be seen to be doing their part. A pump tap is supplied, allowing bars to refill glass bottles easily. Each 20-liter recyclable keg contains the equivalent of 28 700ml bottles, saving more than 20kg in glass. First is the KeyKeg, which it considers to be “the future of spirits distribution”. Among these is Victory in Tottenham in London, a distillery that not only makes efforts to conserve energy and reduce water waste in the production of its spirits, but is making use of some interesting packaging solutions, too. Other brands are taking a more extreme approach, incorporating new packaging solutions into the DNA of their brands. In addition, it has committed to sustainable sourcing all of its paper and cardboard packaging. Diageo, for example, has committed to a number of sustainable packaging targets for 2020, namely a reduction in total packaging weight by 15%, an increase in recycled content to 45%, and making 100% of packaging recyclable or reusable.
The spirits category is adapting quickly, and in various ways, to this growing demand for packaging that takes the environment into account. And there are other benefits for producers making use of more environmentally-friendly packaging solutions, such as the reduced shipping costs of lighter materials or bulk packaging options. Drinks producers are renewing their commitments regarding sustainability, and technological advances are increasingly being made throughout the industry to help them achieve these goals.Īs the general public becomes increasingly aware of single-use plastics and their environmental impact, there’s an opportunity for drinks producers to be seen to be doing their part. But this goal has gathered momentum significantly recently. Plastic straws will be restricted to only registered pharmacies, as they are an essential item for some consumers with disabilities.ĭrinks producers have long sought more sustainable packaging alternatives, both for individual drinks and for their outer packaging and multi-pack formats. Plastic drinks stirrers will be totally banned from sale an estimated 316 million are currently used a year. Under the new rules, plastic straws, plastic drinks stirrers and plastic cotton buds will be banned or partially banned in England from April 2020. And while environmental considerations aren’t new to the industry, there’s never been a time when they have been quite as important.Īnd it is perhaps no wonder: news that the UK government is set to bring in new controls on single-use plastic next year has again brought the issue to the forefront, especially for the drinks industry. Across almost every category, sustainability has become an important consideration within beer, wine and spirits, and is having an impact on everything from production methods to ingredient sourcing.
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